How to Work the Film & TV Markets

How to Work the Film & TV Markets by Heather Hale takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows – the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success not only within the mainstream, business-to-business circuit but learn how to select, apply and scale its most prudent, proven principals to complement the most promising disruptive strategies to drive your own Do-It-Yourself / Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.