OUR DESIGN PROCESS
Although we are a boutique design firm, we utilize the same process as a large advertising agency.
This ensures results that are strategic, on-brand, and consistent with your vision. Here is a quick overview of our design process:
Step 1: Initial Asset Collection (Optional)
The client collects all available assets (if any) and delivers it to us for review. If the client doesn’t have any assets, that’s ok. We can build entirely from stock.
Step 2: Pre-Design
The client fills out a document called a Creative Brief. The Creative Brief is a questionnaire that provides insight into the specifics of your project and what you are looking for in the design. If you’ve never filled one out before, that’s ok. Our brief includes instructions and examples to walk you through the process. This step is essential to our creative process. We can’t read your mind… but we CAN read your brief!
Step 3: Project Kick-Off
We internally review the Creative Brief along with any provided assets. If there are no questions that arise, we inform the client that we can move on to the next step. If we have questions that need clarification, we may schedule a call with the client to review the brief together.
Step 4: Design
Our internal team brainstorms ideas and designs the first round of concepts. During this time, we may request more or different assets from the client, if available. During the design process we may contact the client if questions arise. Once the first round of concepts are complete, we submit to the client for review. We only show completed work, not rough work in progress.
Step 5: Review
The client reviews the first round of concepts, and emails us comments, questions, and direction for the first round of minor revisions included in the project. Minor revisions can include things like the following: combining a title from one concept with a background from another, seeing different color variations of a concept, moving elements around, or swapping out a different photo of an actor. Most clients find they are happy with the concept they choose after their initial round of minor revisions included in the project. If more minor revisions are desired, clients may choose to purchase additional rounds of revisions.
Step 6: Finishing
The client selects their final concept, and DOG & PONY begins the finishing process. In this process, we go through the file in detail, retouching as necessary to make sure the file is perfect and ready for printing as well as online viewing.
Step 7: Final File Delivery
DOG & PONY delivers the final files to the client. We deliver files via WeTransfer - with a link for the client to download the files.